Innovatie

Grush, The Gaming Toothbrush

Ontwikkeling

Solution: The Grush (Patent Pending) platform makes brushing visible for kids and turns brushing into a fun game. This interactive game rewards kids for proper brushing technique. Parents are provided with a method to monitor kids’ brushing. Detailed brushing data is stored in the cloud for parent and dentist data access.

The Grush Platform allows kids to visualize their tooth brushing by using advanced human machine interface technology. It consists of the Grush tooth brush, Grush Compatible Android/iOS games and apps, and the Grush Cloud. The brushing process is transformed into a game by using the motion input from the brush. Brushing data is stored for analysis and mentoring by parents and dentists.

The Grush Brush is an advanced human machine interface device containing a nine degrees of freedom (9DoF) digital motion processing sensor as well as a wireless transmitter. The motion data is sent to Grush Apps in real-time. It is battery powered and waterproof. The Grush Brush is designed to be easy to use for children as young as three years of age.

Grush Apps are interactive games and apps that receive motion data from Grush Brush and integrate it with a simulated image of teeth or a game theme. The games are designed to guide the child’s brushing technique according to American Dental Association’s child brushing recommendations. The child can battle monsters, fly spaceships, or ride a pony while being instructed in the ideal brush position and duration of brushing.

The Grush Cloud stores brushing data of each user for parental tracking/monitoring. Detailed brushing statistical data are provided to dentists. The Grush Cloud also provides an online gaming community for kids. Targeted advertisements are also pushed from the Grush Cloud to Grush Apps.

Digitalisering

Medisch technologische innovaties

(Tele)monitoring

Regio Niet uit Nederland of Vlaanderen

Wouter Kracht

http://www.grushgamer.com

Probleemstelling

Problem: Tooth brushing is often viewed by children as an unpleasant chore because they can’t see what they are doing and do not know whether they are doing it properly. Additionally, they find the twice daily task as boring because they don’t understand the benefits of brushing and receive no feedback or reward from it. It’s hard for kids to consistently brush their teeth with proper technique when they get no feedback. Parents have to spend a lot of time supervising their child’s brushing to avoid tooth decay and high dental treatment costs.

Oplossing

The Grush (Patent Pending) platform makes brushing visible for kids and turns brushing into a fun game. This interactive game rewards kids for proper brushing technique. Parents are provided with a method to monitor kids’ brushing. Detailed brushing data is stored in the cloud for parent and dentist data access.

Doelgroep

With the child population of the United States standing at around 74 Million, a staggering 64 Million of those kids are gamers. We estimate that roughly one third or 22 Million families will have the foresight and willingness to pay $59 for the Grush system. Applying the concept of gamification shifts child attitudes toward tooth brushing from push to pull, with kids actively seeking out high scores in the Grush Game Center. We plan to enter the adult brush market in our second phase.

Verdienmodel

Cost is $59. Bom is around $11, we will make money on games and game addons, hardware sales and hardware addons, such as floss attachment, and sales of dataset outcomes that are fully anonymized.

Concurrentie

The closest competitors are “smart” brushes which provide basic timing control for the user. One even sends brushing frequency to parents’ phones. These products fail to provide a visualized brushing image.

Grush enables kids to see the full picture of the brushing process as it happens. For the first time in history, tooth brushing is transformed into an enjoyable game. Grush provides parents and dentists a way to monitor kids’ brushing activity on a large scale. The statistical data will provide a direct link between brushing trends and oral health.
Grush works in three important ways: as a cloud-based dental database, an on-line gaming community, and a kid focused advertisement platform.

Intellectueel eigendom

The Grush system, including the hardware, software apps, and the cloud is patent pending.

Organisatie

We have the management team (CEO and CMO) as well as the game developers, Android and iOS devs, hardware and firmware team.

Implementatiestrategie

A big role because the Grush brush directly sends data to the Grush cloud which in turn is analyzed and provided to parents for tracking, as well as dentists, to see what their patients are doing in between visits. It's even possible for dentists to make recommendations that re-target the game to focus on problem areas.